Five Critical Questions - NoiZe

Five Critical Questions

1.     Do you think that people would find this product useful? (Is there a need for it?)

2.     What do you like and dislike about the product?

3.     What do you think of the visuals and aesthetics? Would you change or include anything if you had the chance?

4.     Would you buy the product and if you would, would you pay the price suggested for it? Why?

5.     What do you like most about the product?

SWOT Analysis - NoiZe

Strength	Weakness
Unique        Able to create own designs         Dual functions	Niche market      Only for iPhone/iPod touch
Threats	Opportunities
Could be easily copied	Possibility to move onto other smart phones           Could move to tablets           Could include other technology           Could have charity designs

Product Description - NoiZe

Product description – NoiZe

Essentially the product is a protective iPhone/iPod touch case that doubles up as a loud speaker. The speaker would be positioned on the back of the case and would connect via Bluetooth.

There would be pre-set designs or you would have the option to go onto the website and design your own using the template provided.

The case would also come with some headphones (in ear ones) that have the same style design as your case. These would be for when you don’t want the rest of the world to listen to 

your music.

The case would be about 4mm from the back of the phone; this is where the speakers would be incorporated.

The cases would be slightly different in shape and size for the iPhone and iPod touch. This is because the iPhone and iPod touch differ slightly in size. Because of this the prices would also be slightly different. 

Evaluation - Cultural Olympics

Evaluation                                                        

I believe we worked well in a group, by evenly distributing the work we each had our fair share to do and avoided any “rush jobs.” Not only did it help sharing the work but also I believe the quality improved, we could both agree on whether something was a high enough standard to present and if not we made changes. In some circumstances I did do some work on my own for example the “Bus Stop Advertising” this was something that I felt I was strong at and could produce a good quality piece of work.

We used numerous programs to create our advertising campaign; Adobe Illustrator and Photoshop were heavily used in the creative side of our work. They are strong programs for manipulating images and creating professional quality advertising. Moreover we also used word processing programs such as word, this was essential to create our marketing plan and strategy.

During the creative process we always offered each other advice and gave our honest opinion, by giving constructive criticism it allowed us to find new designs that we both felt were strong enough for the final presentation.

During the project we had very tight time constraints, which is good experience working in real design companies. However at some points we did struggle to keep up as it moved on at a very quick pace. If we were to do this project again we would definitely create a time management sheet to further organise ourselves and prevent us from getting behind in the work.

At some points we did have to overcome certain problems, for example creating professional looking designs became difficult when we were unable to find images relating to events at the cultural Olympiad. It is not very well known on the Internet, which therefor made it difficult to find resources to use on our final designs.

During this project I feel we achieved in a lot in a small amount of time, having to design an advertising campaign for something I have never heard of proved to be difficult but I feel I overcame this problem and excelled in creating professional designs and articulate marketing strategies.

Media Schedule - Cultural Olympics

CAMPAIGN PLAN/MEDIA SCHEDULE

CAMPAIGN DURATION:.......................................................................................................................................................................

	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6	Week 7	Week 8	Week 9...
ADVERTISING: TV
WEB
OUTDOOR
PRINT
PR/PUBLICITY: PRESS
TV
WEB
EVENTS

NOTES:

Week 1:

For the first week we decided to do some TV advertising but in its simplest form. A flash mob will be shown for a maximum of 4 seconds to give the audience a taster of what’s to come. By revealing different celebrities each day it will entice the audience to investigate the Cultural Olympics.

Week 2:

This will be the same as week one, Flash Mobs will develop over the 3 weeks. This will also hold 1 of 3 events which will entail web (viral marketing) Competitions to win prizes and tickets to events will be available on the web (Social Networking)

Week 3:

By this time the flash mob will start to wind down, now instead of celebrities and events it will simply be the logo and a website. This will satisfy the audience because if they have not found out more they can use this website. At the same time the TV advertising is winding down viral marketing will be used on the Internet, this can be distributed via social networking sites such as twitter and Facebook. By setting up a dedicated Twitter/Facebook page we can include social networking fans because they are a very large audience to capture. Moreover outdoor advertising will also begin, this includes Billboards, busses and bus stops. These will not be directed at any specific person but in large cities it will be seen by thousands of people.

Week 4:

Web and outdoor advertising will continue in the same form as week 3.

Week 5:

Web and outdoor advertising will continue in the same form, also this week will hold the second to last Event and will be similar to the first. Competitions are the best way to promote to people as it gives them a chance to win something.

Weeks 6:

Outdoor advertising will continue on things like busses and billboards.

Week 7:

Outdoor advertising will continue on things like busses and billboards, but print will be introduced. This will be leaflets and information being posted to places around vets highlighting where they can go to see the Cultural Olympics. This type of advertising is easy to distribute and doesn’t require a lot of effort.

Week 8:

Outdoor advertising will continue on bus stops and billboards etc. Another event on Facebook and Twitter is a good way to push for people, by running competitions it gets people interested and whilst they are near a computer they can investigate the cultural Olympics.

Week 9:

This is the final week and will see the end of the outdoor advertising, because it so close to the time of the cultural Olympics this bold, in your face type of advertising on busses etc. will definitely grab the attention of passers by and influence them to find out more and ultimately go to the events.