Media Schedule - Cultural Olympics

CAMPAIGN PLAN/MEDIA SCHEDULE

CAMPAIGN DURATION:.......................................................................................................................................................................

	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6	Week 7	Week 8	Week 9...
ADVERTISING: TV
WEB
OUTDOOR
PRINT
PR/PUBLICITY: PRESS
TV
WEB
EVENTS

NOTES:

Week 1:

For the first week we decided to do some TV advertising but in its simplest form. A flash mob will be shown for a maximum of 4 seconds to give the audience a taster of what’s to come. By revealing different celebrities each day it will entice the audience to investigate the Cultural Olympics.

Week 2:

This will be the same as week one, Flash Mobs will develop over the 3 weeks. This will also hold 1 of 3 events which will entail web (viral marketing) Competitions to win prizes and tickets to events will be available on the web (Social Networking)

Week 3:

By this time the flash mob will start to wind down, now instead of celebrities and events it will simply be the logo and a website. This will satisfy the audience because if they have not found out more they can use this website. At the same time the TV advertising is winding down viral marketing will be used on the Internet, this can be distributed via social networking sites such as twitter and Facebook. By setting up a dedicated Twitter/Facebook page we can include social networking fans because they are a very large audience to capture. Moreover outdoor advertising will also begin, this includes Billboards, busses and bus stops. These will not be directed at any specific person but in large cities it will be seen by thousands of people.

Week 4:

Web and outdoor advertising will continue in the same form as week 3.

Week 5:

Web and outdoor advertising will continue in the same form, also this week will hold the second to last Event and will be similar to the first. Competitions are the best way to promote to people as it gives them a chance to win something.

Weeks 6:

Outdoor advertising will continue on things like busses and billboards.

Week 7:

Outdoor advertising will continue on things like busses and billboards, but print will be introduced. This will be leaflets and information being posted to places around vets highlighting where they can go to see the Cultural Olympics. This type of advertising is easy to distribute and doesn’t require a lot of effort.

Week 8:

Outdoor advertising will continue on bus stops and billboards etc. Another event on Facebook and Twitter is a good way to push for people, by running competitions it gets people interested and whilst they are near a computer they can investigate the cultural Olympics.

Week 9:

This is the final week and will see the end of the outdoor advertising, because it so close to the time of the cultural Olympics this bold, in your face type of advertising on busses etc. will definitely grab the attention of passers by and influence them to find out more and ultimately go to the events.