Evaluation - Cultural Olympics

Evaluation                                                        

I believe we worked well in a group, by evenly distributing the work we each had our fair share to do and avoided any “rush jobs.” Not only did it help sharing the work but also I believe the quality improved, we could both agree on whether something was a high enough standard to present and if not we made changes. In some circumstances I did do some work on my own for example the “Bus Stop Advertising” this was something that I felt I was strong at and could produce a good quality piece of work.

We used numerous programs to create our advertising campaign; Adobe Illustrator and Photoshop were heavily used in the creative side of our work. They are strong programs for manipulating images and creating professional quality advertising. Moreover we also used word processing programs such as word, this was essential to create our marketing plan and strategy.

During the creative process we always offered each other advice and gave our honest opinion, by giving constructive criticism it allowed us to find new designs that we both felt were strong enough for the final presentation.

During the project we had very tight time constraints, which is good experience working in real design companies. However at some points we did struggle to keep up as it moved on at a very quick pace. If we were to do this project again we would definitely create a time management sheet to further organise ourselves and prevent us from getting behind in the work.

At some points we did have to overcome certain problems, for example creating professional looking designs became difficult when we were unable to find images relating to events at the cultural Olympiad. It is not very well known on the Internet, which therefor made it difficult to find resources to use on our final designs.

During this project I feel we achieved in a lot in a small amount of time, having to design an advertising campaign for something I have never heard of proved to be difficult but I feel I overcame this problem and excelled in creating professional designs and articulate marketing strategies.